Our sneakers are classified as UA, which stands for Unauthorized Authentic.

Big brands like Nike often create hype and raise prices by releasing only limited quantities of their sneakers to retail stores. However, some pairs remain in the factory after production — these become what we call Unauthorized Authentic.

UA sneakers are made in the same factories, by the same workers, and with the same high-quality materials as the original pairs. The only difference is that they’re not officially licensed or distributed by the brand. That means you get the same look, feel, and quality—without paying the premium price.